I created this paper promotion as a class project for Neenah Paper's CLASSIC CREST line of paper. I chose to use this classic and iconic line of paper and show how to use it in modern ways, providing examples of
die-cutting, embossing, foiling and varnishing. While wanting to create value for my demographic of graphic designers, I decided to make this a typography manual, showing examples of modern ways to use classic typefaces. To increase my theme of "modern classic" I incorporated classic patterns throughout the promotion, using a french fold on the format of the book to show the patterns on the inside of the pages. Each spread showcases a typeface whilst giving a description of the typeface and it's history. Spreads contain the paper weight, finish and color information as well as information about Neenah Paper.
die-cutting, embossing, foiling and varnishing. While wanting to create value for my demographic of graphic designers, I decided to make this a typography manual, showing examples of modern ways to use classic typefaces. To increase my theme of "modern classic" I incorporated classic patterns throughout the promotion, using a french fold on the format of the book to show the patterns on the inside of the pages. Each spread showcases a typeface whilst giving a description of the typeface and it's history. Spreads contain the paper weight, finish and color information as well as information about Neenah Paper.
