The main goal of this project was to develop a range of products 100% Gourmet, Healthy, Organic and Fair Trade with calculations of social and environmental footprints.

The solution began with a creative concept that combines the consumer needs and the benefits that we have with the products from Ecuador. The answer for this was “taste our origins”, a philosophy that involves the consumer in real stories and the production process, this gives a sense of authenticity as a brand and a good way to create trust in our consumers.