QUEEN CITY CAFE (Restaurant branding ID)
Mission
To create a comprehensive brand for a small local Seattle coffee shop
Solution
I start this project with brainstorming a logo that fit with the theme of Seattle. Whale tour is famous in Seattle sightseeing, choosing whale as my primary element in the logo is to match with the queen idea of the brand. And then I add some other playful elements, such as, ocean waves and texture. The logo and other supplement elements are consisting appear on all pieces, including coffee cup, soup cup, take-out bag, menu, sandwich box and punch card.
Logo & Punch card
Coffee cup & Sleeves
