The Palco Musical Ensaio Aberto, season 2016/17, was a project promoted by Expurgação and financed by Funarte (National Arts Foundation), where 30 artists from the Brazilian independent music market performed live in ten editions of the event. Besides the concerts, the EA resulted in a web series presenting parts of the performances in parallel with an interview where the artists could share their trajectories and motivations.
Brand identity and the art direction of each one event were developed for this project. The idea was to explore the concept of "to purge", with an aesthetic resulting from artistic experiments combining different techniques of painting, photography, collage, etc.
The event's promotion was basically through social media, so Facebook events covers and avatars were the major part of the project demand.
Brand identity and the art direction of each one event were developed for this project. The idea was to explore the concept of "to purge", with an aesthetic resulting from artistic experiments combining different techniques of painting, photography, collage, etc.
The event's promotion was basically through social media, so Facebook events covers and avatars were the major part of the project demand.
*2016-2017. A project developed in partnership with Expurgação studio.
Thank you! :)
