Senses & Sensibility:
Design Beyond Borders (SSDBB)
This conference aims to discuss the role of Design in peripheral areas. The concept of borders can be understood in geographical, as well as theoretical and practice levels. Its open to all Design Fields: Visual Communication, Product Design; Service Design; Brand and Fashion; Social Innovation; Interaction and WebDesign and so on, as long as the contributions reflect the general themes of the conference.
In a globalized society, a cultural centralization paradoxically emerges, dictating patterns, trends and somehow defining, to a certain extent, a universal design thinking and practice. SSDBB emphasizes the significance that design acquires in neighboring areas, beyond the big western decision makers.
SSDBB asks: is the designer’s role changing into a more hybrid profile? Who are the people working in transdisciplinary scenarios or multidisciplinary teams, beyond the borders of traditional Design paradigms? What are the challenges, difficulties or joys of design practice, education, culture, technology, as well as strategic and social environments? These are the tracks where the conference’s theme, “Design Beyond Borders”, pretends to generate scientific knowledge.
We would also like to enlarge the discussion on how Design operates in neighboring countries, cities and/or isolated territories. How design contributes to your town, to your community, city, culture and/or helped to improve the local economy and industry in an efficient, decentralized, as well as unique/genuine way.
In times as we are now facing, where walls are asked to be built, and therefore intensifying limits, how can design enhance a more transnational knowledge, exchange of best practices and promote a common wealth being?
We would like to cordially invite you to come and join us in October, at 2016’s World Leading Island Destination, Madeira Island in Portugal, and share within an international group your contributions on how design operates “Beyond Borders”.
The Symbol:
A new symbol for an international conference is no easy task. We, André Filipe and Rodrigo Lima from the Design & Visual Culture Masters program at IADE - Laureate Universities were proposed to create the new identity for SENSES & SENSIBILITY as well as create the new look for the 2017 conference with it. Our goal was to create something easily drawn from memory, therefore, memorable and that could work for many years to come, making it timeless (hence why it could also be interpreted as a stylised infinite sign). By making something out of three characters using easy geometric shapes, we achieved what we were going for.
Color Palette:
Why blue?
It reduces stress, creating a sense of calmness, relaxation and order - we certainly feel a sense of calm if we lie on our backs and look into a bright blue cloudless sky. It slows the metabolism. The paler the blue the more freedom we feel.
In the meaning of colors, blue relates to one-to-one communication, especially communication using the voice - speaking the truth through verbal self-expression - it is the teacher, the public speaker.
The color blue is idealistic, enhancing self-expression and our ability to communicate our needs and wants. It inspires higher ideals.
Blue's wisdom comes from its higher level of intelligence, a spiritual perspective.
Blue is the color of the spirit, devotion and religious study. It enhances contemplation and prayer. On the other hand, blue's devotion can be to any cause or concept it believes in, including devotion to family or work.
Why green?
Green, the color of life, renewal, nature, and energy, is associated with meanings of growth, harmony. The color green has healing power and is understood to be the most restful and relaxing color for the human eye to view. Green can help enhance vision, stability and endurance. Green takes up more space in the spectrum visible to the human eye and it is the dominant color in the natural. It is a natural choice in interior design as an ideal background or backdrop because we as humans are so used to seeing it everywhere.
The Type:
