Brand - Mumbai Metro
Campaign - Women's Day
#VoiceYourOpinion
Integrated Campaign - OOH + Social Platforms
Concept -
Women are always being told to do things in a certain way to blend in, to be accepted by society, and to be recognised as a woman. But every woman is the result of her own choices and opinions, and every woman is different in her own way.
This Women’s Day, Mumbai Metro stood to support women, their choices and their individuality, and remind them to embrace their true selves.
Execution - The campaign aired on the OOH screens on all Metro Stations, to drive people to our social media pages, where we posted polls on Facebook, Twitter & Instagram.
