A fully integrated campaign involving Tyson partnering with Share Your Strength. The campaign
"Tyson Puts the Know in Hunger", encompasses strongly around the word and concept of community.
It consists of two magazine advertisements, one newspaper, and three subway posters. A cookout
represents the promotional piece, becoming the ultimate form of community involvment.
"Tyson Puts the Know in Hunger", encompasses strongly around the word and concept of community.
It consists of two magazine advertisements, one newspaper, and three subway posters. A cookout
represents the promotional piece, becoming the ultimate form of community involvment.
This campaign was a combined effort of myself and one of my fellow designers/advertisers, Kelsey Kovalcik.
