ELTA Courier | Hellenic Courier Service
I was commissioned to design the new visual identity of ELTA Courier, a subsidiary of Hellenic Post. The company operates in the highly competitive market of courier services, having established a reputation as one of the fastest, most reliable companies in the field. Being the leading and specialized company in courier services and supply chain, offering a variety of competitive services and products, responding to the needs of customers with speed, quality, efficiency and innovation.
Creative Approach
Under the slogan "Our Mission is You" I created a key visual that brings to life the form of Hermes, which serves as an emblem at the company's logo. Various compositions, inspired by modern greek painters such as Gaitis, Fassianos and Moralis, were created to fit across all the applications while emphasizing at the company's pan-hellenic services and roots. The brand's official colours dominate all over the materials, in order to accomplish a mosaic of faces and emotions that aims to play with the viewer's perspective and memory, while re-introducing the company in the market.
Deliverables
Brand poster - Services poster - Brand Manual Book - Promo Brochure - Corporate Presentation - Event Invitation
Date
May 2017
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