SALONE DEL GUSTO AND TERRA MADRE 2012
Internation fair
Salone del Gusto and Terra Madre is a landmark event in the world on the theme of food culture. It is a biennial event at Lingotto (Turin, Italy) that brings together more than 1000 producers from over one hundred countries around the world who share the Slow Food philosophy of Good Clean and Fair food.
BODA' was responsible for the graphic design distinctive image of the event and the subsequent variation on communication media (executive, commercial and educational) in the halls. The project has had to deal with the design of the identifying signs of over a thousand exhibitors and with the communication management that could drive the 200 000 visitors in the more than 70,000 square meters divided into five pavilions.
To complete the work there were made of the paper is advertising the show, in the approach,
and operational for five days of the event.
To complete the work, also printed materials such as maps, tickets, program and wine list were made, together with advertising campaigns around the city, on the web and on various magazines in the world.
There were also wayfinding signs outside the pavilions, all sorts of different signs for thematic areas
and the Slow Food Stand.
The opening ceremony of the event was by BODA', held at Turin's Palaisozaki, with the design of stage structures, reception facilities, internal and external signage and promotional identifying .
Art direction: BODA' (http://www.boda.it)
I did this giant! :-P
OPENING CEREMONY
BEFORE AND AFTER
ON PAPER MATERIAL
