BRANDING OF IMPERIAL HEALTH SCIENCES WAREHOUSE
BRIEF
Imperial Health Sciences needed their corporate branding inside the more than 12 500m2, new state-of-the-art pharmaceutical storage facility in Nairobi, Kenya. This facility will improve the delivery of public healthcare in East Africa. To keep the employees in-line with the company's vision and mission, branding was created in the form of blocked canvasses on the walkways to the cafeteria. This way, the employees became part of what Imperial Health Sciences stand for. In the cafeteria, a 11 500 x 2 500 mm panel was created focusing on inspirational and motivational messages in their own language, swahili, using their sport as a focus point.
An architectural drawing of the warehouse area, for branding was supplied as part of the brief - sizes, colours of the inside walls and focus areas was decided and indicated on the plan.
PANEL 1 + PERSPEX PRINTED CUTOUT SPEECH BUBBLES HANGING FROM ROOF
Panel 1 printed on blocked canvas | speech bubbles printed on clear perspex, cut-out and a hole drilled at top to hang from roof
PANEL 4
Panel 4 printed on blocked canvas | Artwork was divided into 4 panels for printing and transport | Printed in Johannesburg and transported via Imperial trucks to Kenya
Final size of panel: 11 500 x 2 500 mm
PANEL 5
Panel 5 printed on blocked canvas | Artwork was divided into 4 panels for printing and transport | Printed in Johannesburg and transported via Imperial trucks to Kenya
Final size of panel: 11 500 x 2 500 mm
PANEL 6 AND PANEL 7 | STAIRCASE ON 1st AND 2nd FLOOR
Panel 5 and 6 printed on blocked canvas | Artwork was divided into 2 panels for printing and transport | Printed in Johannesburg and transported via Imperial trucks to Kenya
Final size of panel: 2 950 x 2 500 mm each
