Day Zero was fast approaching; the day Cape Town’s taps run dry. And with 80% of water being used in the bathrooms, Capetonians were told to reduce their shower time to 2minutes or less. But no one was listening, and what they needed was a fun way to time their showers.
We created the first ever #2minuteshowersongs album, by getting 10 of South Africa’s best artists to re-write,
re-orchestrate and re-record their tracks to be exactly 2 minutes long. Our album was available free on our website,
and released on every major music platform.
re-orchestrate and re-record their tracks to be exactly 2 minutes long. Our album was available free on our website,
and released on every major music platform.
Launch Film:
Website:
Press:
Capetonians could then listen, sing along, and time their showers, all at once. Our campaign launched with online films,
and we created band posters, that became press ads, that became Shazamable links to tracks.
and we created band posters, that became press ads, that became Shazamable links to tracks.
Posters
Karaoke Shower Booth
We turned shower heads into mics and taps into volume knobs, to transform an every-day shower into a custom-built mobile karaoke booth.
Our booths were placed in popular tourist spots around Cape Town and also featured on South Africa’s leading breakfast shows. We urged tourists and locals to step into our water-free shower booths and sing along to our karaoke videos, before using the tracks to time their showers at home.
Our booths were placed in popular tourist spots around Cape Town and also featured on South Africa’s leading breakfast shows. We urged tourists and locals to step into our water-free shower booths and sing along to our karaoke videos, before using the tracks to time their showers at home.
Our Mobile shower booths had built-in screens that displayed karaoke videos with sing-along subtitles.
Here people could get into our waterless shower and choose their favourite sing-along video, and then
practice the sped-up versions of our shower songs.
Here people could get into our waterless shower and choose their favourite sing-along video, and then
practice the sped-up versions of our shower songs.
Credits:
Agency: King James Group
Chief creative officer: Alistair King
Executive creative directors: Damian Bonse, Dan Pinch
Creative directors: Damian Bonse, Jared Osmond
Copywriters: Susan van Rooyen, Jared Osmond
Chief creative officer: Alistair King
Executive creative directors: Damian Bonse, Dan Pinch
Creative directors: Damian Bonse, Jared Osmond
Copywriters: Susan van Rooyen, Jared Osmond
Digital copywriters:Emma Drummond, Kirsti Rivett
Art directors: Moe Kekana, Damian Bonse
Designers: Francois Linde
Production: Ananda Swanepoel, Kathi Jones, Wesley Coller
Client service: Sean Hanekom, Kirsten Bohle, Qanita Smith, Roxy Hancke, Yonela Bungane
Senior digital project managers: Rehaanah Hendricks, Emma Rasmussen
Website: Genie Botha, Pete Blaszkiewicz, Chloe Igo, Liezl Fourie, Dan Zoeller
PR: Lauren Volmink, Bukelwa Monqo, Julie Etheridge, Samantha Corbett
Music production company: We Love Jam
Music producer: Jeremy de Tolly
Designers: Francois Linde
Production: Ananda Swanepoel, Kathi Jones, Wesley Coller
Client service: Sean Hanekom, Kirsten Bohle, Qanita Smith, Roxy Hancke, Yonela Bungane
Senior digital project managers: Rehaanah Hendricks, Emma Rasmussen
Website: Genie Botha, Pete Blaszkiewicz, Chloe Igo, Liezl Fourie, Dan Zoeller
PR: Lauren Volmink, Bukelwa Monqo, Julie Etheridge, Samantha Corbett
Music production company: We Love Jam
Music producer: Jeremy de Tolly
