Jövő most - Future Now / National Design Conference 2018.
The following project is a brand identity concept for a national conference, called: Jövő most - Future now, based in Budapest, Hungary. The goal was to achieve a unique visual appearance, that reflects what does the future means to me, and perhaps for us, as a race. In my opinion, one of the most fascinating and interesting field is the development and research of the human brain and our nervous system. I used the visual appearance of the firing neurons inside the brain, as a reference to make the logo. Almost all the elements I created along this brand identity, are dynamic - scaleable and alive. I wanted to give a very unique, clean - but an alive and mysterious feeling. The idea was to create a mobile app, uniquely for the conference, using AR technology. To see the posters and the other elements while they're moving. This animation can be implemented to almost all the elements. My focus was to create such an identity, that's clean, light, very solid but in a same time: interesting and fresh.
Reference video: Firing of neurons as they send and receive electrical signals.
(Source: Georgia Tech's NeuroLab - Michelle Kuykendal és Gareth Guvanasen)
The dynamic logo:
From left to right, the size of the particles are decreasing, and the number of these particles are increasing.
Therefore the logo will be easy to read in every size and on any surface.
