B R I E F
Create a campaign using illustration rather than photography. Use illustration to amplify the mood and tone of the concept.
I N S P I R A T I O N
R E A L S U R R E A L
The idea of exaggerated motioned used as a tool in the illustrations is something unique to the creative medium of illustration. You can create motion blur in a camera perhaps, but the unique nature of illustrations allows for infinite creativity when expressing a moment and feeling.
H A N D L E T T E R I N G
