Branding Flarn

  • This is a visual identity proposal for a record label called Flarn (the name is slightly modified for legal reasons). The label was looking for a fresh new look and I took it upon me as a challenge.

    After a lot of brainstorming I ended up using the name Flarn, which could be translated as “flake”. I drew tons of snowflakes in different shapes and forms to get a set of tools to finally build the identity for the label.

    The end result became a minimalistic and clean visual identity with European vibes.The proposal was not chosen.