At one day you are walking in the nature. You are hearing the sound of the wind and you are coming to a big pond. You see the fish jumping around and making great water splashes. The fish are free, happy and healthy. Its a special pleasure to see them. You are immersed in the life of the störk family. They has been breeding fish for several generations and for more than 100 years. In the middle of forests and a lot of water. If you are there you can feel a certain contrast between a traditional and modern lifestyle. But also an incredible peaceful place.
The story of the jumping fish should be the basic concept for a new visual identity of the family business. Modern typogryphy in interaction with traditional illustration. Colors derived from the scales of the fish. And images that express this incredible peacful place.