For the D&AD new blood awards JCDecaux set a brief for the campaign #Londonisopen. "#LondonIsOpen is a simple but powerful campaign to send a positive message to the
world: London remains entrepreneurial, international and full of creativity and possibility; a place of welcome, where discrimination will not be tolerated. The city is comfortable in its diversity, proud of its history, and optimistic about its future."
world: London remains entrepreneurial, international and full of creativity and possibility; a place of welcome, where discrimination will not be tolerated. The city is comfortable in its diversity, proud of its history, and optimistic about its future."
This my response to that brief.
Final idea - Here are three examples. There are 50 screens that are going to be screened with this campaign; each one of them I would like for a different individual to be displayed to show diversity. I was also thinking about adding an interactive feature so the viewer could touch the screen and add on elements, such as glasses and other accessories.
