早稻溫度咖啡
Coffee CIS /品牌識別設計/ VI
如果，烹調不只是為了品嘗美好的飲食，有沒有可能也烹調出一種生活的味道，讓人有時間就會忍不住想走進那樣空間，找一個最喜歡的位子，坐下享受空間裡瀰漫的美味溫度，不論是獨處的恬靜，又或三五人相聚的歡愉。
What if cooking were not only for the sake of enjoying good food? Would it be possible to create a taste of life so irresistible, that anyone nearby could not resist but to walk in, find a seat, and enjoy the pervasive aroma and warmth. It doesn’t matter if you’re by yourself or perhaps it’s with a joyful gather of three to five people.
嚴選食材最自然的本質，用心看待每一款私房料理，期盼讓消費者不只是「找到」享受好食的滋味，也「找到」味蕾感官最舒適的生活角度。這是「早稻」創立的初心，也是設計這個品牌形象時，我們期望體現的氛圍。
We rigorously select the most organic and fresh ingredients and each dish is carefully attended to. We hope consumers will not only “find” the taste of good food, but also “find” the best place to enjoy the flavor. This is at the core of "Find Cafe" and is the atmosphere we hope the brand image will embody.
字體設定為偏明朝字體的人文簡樸，定義日式職人般對手作料理的專業精神和穩紮實在。LOGO以金色為標準色，兼具樸實與經典，融合「日光」、「水」、「沃土」、「稻米」等元素，象徵充滿朝氣的日子、美好時光，更帶出了「早稻」一頓好食飲，餐食裡選自豐沃大地孕育的新鮮食材烹飪，稻米的意象呼應品牌名，也隱喻著稻穗越飽滿卻越謙卑的精神，留白的空間則傳遞日式究極的純粹和理想精神。
The font is set to be simple and straightforward. It defines the professionalism and solidity of Japanese businessmen have towards cuisine. The logo uses gold as the standard color, combining simplicity and splendor, and blending elements such as “sunshine”, “water”, “fertile soil” and “wheat”. Together, these elements symbolize the vigor and life in every meal in “Find Cafe” and their richness and freshness in every ingredient. The image of sheaves of wheat echo the Chinese letter “稻”, which means rice, in the brand name “早稻”. It resembles humility, just like the sheaves bend over when the wheat on top becomes too heavy. The white space resembles the Japanese idealism and purity.
輔助色彩拉出了四個大地色系的內斂色彩，不只是呼應「日光」、「水」、「沃土」、「稻米」，也象徵「新鮮」、「溫度」、「純淨」、「咖啡香」。
Auxiliary colors focus on four earth tones, echoing not just the "sunshine," "water," "fertile soil," and "wheat," but also "freshness" "warmth," "purity," and "coffee’s fragrance".
輔助視覺圖示特別繪製一座簡約溫馨的建築意象，能給予觀者更多對美好食作的想像空間，在建築裡為你準備一餐好食、一種放慢腳步好好生活的況味，你可以靜靜品嚐食味之美，感受職人之魂。
The auxiliary visuals of a simple and warm architectural image give the viewers more room to imagine the gourmet food. Through the visuals, you can delight in a good meal, slow down and enjoy life. Gently relish the taste the beauty and feel the spirit of the Shokunin.
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