The Museum of Contemporary Art in Sydney, Australia is the leading museum dedicated to exhibiting, collecting and interpreting the work of today’s artists.
While working at Pollen, we pitched and won the opportunity to redesign the MCA online experience from the ground up.
Through frequent consultation with the internal design team and external development partners, we were able to rapidly validate ideas, using interactive prototypes to ensure we stayed true to the vision and the MCA brand.
This collaborative approach manifested in a new online home for the MCA that meets current needs and adapts to support their vision well into the future.
My role for this project was to lead design, brief and consult the external development partners, consult the MCA internal design team on brand alignment and present multiple iterations and new ideas to MCA.
Apple used the website on their Youtube video,
you can see it used multiple times from 0:50 to 1:15.
you can see it used multiple times from 0:50 to 1:15.
