Sicredi is a financial cooperative committed to its associates financial life and the regions where it is present. It started as system to gather small farmers' cooperatives in the south of Brazil, almost 100 years ago.
Thoughout the time, the cooperative business model became more atractive and Sicredi began to expand its presence among the country and growing its business value substantially. The growth brought new challenges to the institution, a rebrand was needed to freshen-up the brand, make it younger, vivid. Alongside the thousands of units all over the country had to deliver the cooperativs experience, showcasing their principles.
Thoughout the time, the cooperative business model became more atractive and Sicredi began to expand its presence among the country and growing its business value substantially. The growth brought new challenges to the institution, a rebrand was needed to freshen-up the brand, make it younger, vivid. Alongside the thousands of units all over the country had to deliver the cooperativs experience, showcasing their principles.
With that in mind, the whole experience was redesigned, proposing an complete transformation: a facade that is attractiv, invintig and connected to the community; the interior should gather people and promote a closer relationship; a simple and direct communication and wayfinding.
To implement the new design over the agencies, a manual was developed, containing all the concepts, technical rules, material specifications and drawings to build a new agency or renovate an existing one.
