Castle Larger Homegrown Campaign
The Homegrown campaign is geared to paying homage to the beer’s locally-produced
ingredients as well as farmers who make it possible for Castle Lager to be brewed. As a nod to its home-grown ingredients, Castle Lager redesigned its packaging to pay tribute to the ingredients - Maize, Water, Hops and Barley. A four South African illustrator redesigned cans based on an ingredient. I was assigned Maize/corn and designed a can inspired by local South African street food, flame grilled corn.
#HomeGrownBeerHomeGrownArt
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Promotional Video - Instagram
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