GRUBS want to incorporate insects into western diets & promote dried insects as an alternative source of protein.
I was asked to create branding, packaging & a social media campaign to connect GRUBS with young, health conscious consumers.
One of the main challenges was presenting the product in a way that was appetising, while still offering a full disclosure on what the product actually is.
The solution I found for this was an insect shaped die-cut, to depict the insect in the product, while displaying the real food inside the packaging.
I was asked to create branding, packaging & a social media campaign to connect GRUBS with young, health conscious consumers.
One of the main challenges was presenting the product in a way that was appetising, while still offering a full disclosure on what the product actually is.
The solution I found for this was an insect shaped die-cut, to depict the insect in the product, while displaying the real food inside the packaging.
