BETO
BETO is a liquid type electronic cigarette that provides a visual experience of burning like a cigarette. BETO will give you more psychological satisfaction than conventional liquid type electronic cigarettes, and you can easily recognize how much cigarettes have been smoked like cigarettes.
Background
A heat-not-burn tobacco product (HNB) is getting more popular, so people who smoke liquid e-cigarettes are decreasing. One of the main reasons for the growing popularity of HNB is that it provides more cigarette-like experience and emotion than electronic cigarettes.
Insight
All electronic cigarette users learned to smoke through cigarettes, so it is important that liquid electronic cigarettes provide an experience of cigarettes.
Concept
BETO is a liquid e-cig that provides a cigarette experience. BETO looks like it burns every time you smoke like a cigarette. Not only can users visually experience similar to cigarettes but they can easily recognize how much cigarettes have been smoked.
