giffgaff Sponsorship
Working closely with rule breaking mobile network giffgaff, to create an updatable and unique sponsorship package for The Voice.
Process
Filming over a week, we created 162 individual idents using an updatable modular kit of parts. We update this package weekly which means you never see the same thing twice. Never boring and always fun to look at.
Social Integration
The overall design was created with social media in mind. By creating an updatable social template, comments and information could be quickly integrated into conversations with the giffgaff members.
