MegaFon: Calendar of the Year. Those who still use paper calendars tend to avoid mobile internet. Being a leading mobile internet carrier MegaFon introduced them to mobile internet with a beautiful paper calendar. Every month has a hidden special story. Users uncover the stories using their mobile phones.
Credits: Alexey Meshkov – Creative Director, Daniil Ostrovsky – Creative Director, Maxim Demkin – Art Director, Sergey Kazachkov – Designer, Ekaterina Tsvirova — Account Director, Tamara Leacock — Art Byer, Tatyana Maximova – Producer.
Link to video: http://instinct.ru/Calendar%20of%20the%20Year?en
