Heineken “Midnight”. One of the leading companies in the beer industry in the world.

The main goal was to design and develop a brand, which has to represent the mystery and all the marvellous things which people can find through the night in the company of Heineken's new beer.

As a result of highlighting the characteristics of nightlife culture, the creative solution was found to be based on the main idea of nightlife as having no limits or rules, hence the brand itself is free of any structure other than the word itself. The colours chosen to cover the bottle represent its high quality, which gives the drinker the feeling of quality,  the main attribute of the beer brand, thus enriching its main characteristic of an enjoyable night.