Description
South East's manufactures natural and biodegradable viscose rayon used in textiles. Using renewable wood cellulose, South East's is committed to sustainable sourcing and efficient manufacturing, producing high-quality products that meet customer needs.
South East's manufactures natural and biodegradable viscose rayon used in textiles. Using renewable wood cellulose, South East's is committed to sustainable sourcing and efficient manufacturing, producing high-quality products that meet customer needs.
Challenge
Create a brand that can communicate confidence and security to the textile and agricultural industry and investors in an efficient and memorable way.
Create a brand that can communicate confidence and security to the textile and agricultural industry and investors in an efficient and memorable way.
Concept
Designing an identity for South East’s that reflects sustainability, excellence, diversity, teamwork, and responsibility for both the community, the country, the climate, the customer, and the company.
Designing an identity for South East’s that reflects sustainability, excellence, diversity, teamwork, and responsibility for both the community, the country, the climate, the customer, and the company.
The circular shape in terms of design is considered to carry positive emotions and reflects nature and is also often associated with life, perfection, and represents pulp as the raw material for rayon, and agricultural land as the source of everything. The color chosen represents sustainability and depth (green).
I propose a brand identity that can help maintain good relations between the nature and industrial sectors by using a modern graphic language that instills trust in investors. The logo aims to reflect the core values of the company. The end result is efficient visuals that are fair and balanced.
