Objective: The Contest involved creating three new prints for a supposed new line of children's cloth diapers for Cremer.
Concept: At the end of the conceptualization phase, the solution would be that all the prints have the same visual identity and a context between them. Creating a family of characters and applying their particularities in each print.
The prints would have their unique characters. Dino and Dina, Giraffes and Sweet Sheep were created to be characters that did not make the product on which it is stamped to become exclusively male or female. The solution was to create two couples, a character with unisex color and support elements.
