ST. IVES - A PACKAGING CREATED BY BRAINWAVES
The brief
To create a fresh, new look for St. Ives that gets people excited about face scrubs, positioning St.Ives as a natural brand.
The insight
Exfoliation products like face scrubs focus on the end benefits – glowing, clear skin. But the actual process of exfoliation involves massaging the face; relaxing one’s mood.
The idea
We made the process our hero.
We proposed an experiential activation where we invite people to come experience
THE POWER OF NATURE
The execution
The activation area had multiple seats connected to individual neuro headsets and a screen
The journey
- Participants are invited to experience a face scrub with St. Ives, whilst wearing the neuro headsets
- As they felt relaxed during the process, their brainwaves were mapped by the headsets
- The brainwaves translated into beautiful visual graphics on the screen
- The graphics were stamped onto St.Ives packaging, making it unique to every individual.
The experience will be promoted by participating influencers, urging their followers to get their own relaxation-inspired packaging
