This Chinese New Year, as part of the Reunion Project, Tiger Beer wanted to remind people that no matter how far, when home calls, you answer.
Because it only happens once a year. So, make it count.
THE LETTER
This year, as part of The Reunion Project, we met David Lee,
who wants nothing more than to have his family home for reunion dinner together.
who wants nothing more than to have his family home for reunion dinner together.
THE LETTER - BTS
The last thing David Lee's children expected was a heartfelt letter from their father asking them to return home for their reunion dinner.
HOME CALLING
This CNY, Tiger travelled Down Under to make reunions count. We reached
out to Singaporeans who couldn’t make it back for the celebrations.
out to Singaporeans who couldn’t make it back for the celebrations.
This Chinese New Year, we're making reunions count.
By bringing Singaporeans home.
MAKING FAMILIES MATTER
Having raised a family so far from home, Grace has always felt that her daughters have missed out on what a real Chinese New Year
celebration feels like. This year, thanks to her sister’s nomination, Grace will get a chance to change all that.
celebration feels like. This year, thanks to her sister’s nomination, Grace will get a chance to change all that.
REUNITING BEST FRIENDS
Eugene has been working in Melbourne for the past 6 years and couldn’t make it back for his reunion last year. This year however,
a surprise nomination from his best friend shows how reunions are as much a time for celebrating with family, as well as friends.
a surprise nomination from his best friend shows how reunions are as much a time for celebrating with family, as well as friends.
https://www.todayonline.com/brand-spotlight/cherishing-bonds-matter
http://thesmartlocal.com/read/tiger-beer-reunion
https://www.mumbrella.asia/2018/01/tiger-beer-bring-singaporeans-home-part-chinese-new-year-campaign
http://www.campaignbriefasia.com/2018/01/tiger-beer-has-recently-launch.html
