Melbourne Innovation Districts (MID) is a hallmark partnership between RMIT University, University of Melbourne and City of Melbourne, with the aim to drive urban innovation through combined talents and resources, and continue to position the city as one of the world’s best.
We collaborated with the three partners to bring the idea to life.
Created in the midst of crucial transitions to the urban economic and social structure of Melbourne, MID seizes the moment of opportunity to reimagine and redefine the city’s north – an area that is experiencing major short-term disruption and rapid long-term change, for the better.
With the focus on creating an urban innovation district in the City of Melbourne, between two of Australia’s foremost education institutes, University of Melbourne and RMIT University, MID will enable access to world-class research, market, cultural and educational facilities, providing a place to imagine, prototype and test better futures for Melbourne and the world.
Innovation knows no boundaries
Although the initial Melbourne Innovation District has distinct physical boundaries, it needed to be inclusive to all, not just those situated in the area. The uncomplicated name – ‘MID’ – is a reference to inclusiveness: a ‘MID’ point that is geographically central and connected to innovation and innovators Melbourne-wide where cooperation, collaboration and collective action happen.
Finally, we flipped the notion of an exclusive community by positioning it as a place where ‘Innovation knows no boundaries’ – a place where anything is possible for anyone.
MID official launch
