24 hours of Innovation 5th edition, Estia

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october 2011

a 24 hours non stop competition to develop innovative products and service concepts, in 24h of development teams present their results in a show of 3 minutes in front of a jury of professionals in the field of innovation

the projects and topics are proposed by companies and they are unveiled at the beginning of the competition

our team won the 5th edition of this exciting award

project team: Alexander Artola, Coralie Bassignana, Ivan Campon, Elene Cid, Florent Deliere, Maite Garciaetxabe, Mikel Oregi, Ander Perez de Arenaza, Imanol Sancha and Fabienne Uhart

brainstorming session

[objective ] design new accesories for their trampolines

we made analysis of competence & related products, found problems of the product and the user and made some brainstorming & rapid prototyping

obtained insights:

- a place to have more fun
- to become a challenging game
- sharing and cooperative element
- the game doesn’t engage kids
- parents don’t participate

the company we work with, was France Trampoline and we proposed three different concepts, "Trampolight" was the most appreciated concept

the scope of all concepts is to transform the trampoline experience in a more challenging game

you don't just have to jump again and again

the purpose of this concept is to switch each light off at the time they turn on

you can compete against people from all over the world