ABOUT
Every woman awaits one defining moment where she would feel like a queen. In this collection, Christin Wu is inspired by the breathless process of a Coronation where women are given grace as well as the authority to be who they are truly ordained.
Christin Wu aims to release the queen in every woman – The Wisdom.
Redefined elegance and the pure diamond that live within portraying a crow.
Our classic silhouettes are embellished with crystals.
Oh, it shall no longer be a Dream.
Everyday is a walk in the castle for the crown that indicates who you are is not on your head.
But on Your Feet.
TREATMENT
We had an egoistic abstract perspective when we saw the Christin Wu’s Coronation article. It’s mysterious collage between art and her character, where it exaggerates a futuristic combination.
We initiated playing with a dark mood journey, combined with a little touch of gold to express its beauty together with lines and simple shape.
The ray of lights that illuminates the dark ambiance represents the sparkling Swarovski crystal that’s scattered around the dark colored shoes.
Everyline, particle and shape that were set into motion symbolizes the journey of the Coronation itself.
CREDITS
Fashion Director : Christin Wu
Creative Director : Satriya Gurnitha
Motion Artist : Andreas Dwi Nugroho
Motion Artist : Glee Ananda
Motion Artist : Naufal Dzaky
Copywriter : Satriya Gurnitha
Copywriter : Andreas Dwi Nugroho
Account Executive : Andreas Dwi Nugroho
