We have created a promotional campaign for digital communication (web and social networks) for Fondazione della Cassa di Risparmio di Padova e Rovigo, focusing on the people who each day benefit in different ways of the contribution that the institution provides.
We operated within the various territories where this takes place, taking photos and telling the stories of different characters of these small worlds. Developing the communication we wanted to focus the message on people, putting them in first place along with the message that became the slogan "Presente per il tuo futuro" (present for your future).
The colors of the boxes alternate with reference to the sector of intervention to which each operator belongs, and we have a graphic element that go through the composition whose icon also changes according to the reference sector 

Copywriting credits: Maria Vittoria Milanesi

Photo credits: Andrea Verzola