Jollibee Group Foundation (JGF) is the social responsibility arm of Jollibee Foods Corporation, the Philippines’ largest food service company and Asia’s largest restaurant company which includes Jollibee, Greenwich, Chowking, Red Ribbon, Mang Inasal, Burger King Philippines, and others. Their nation-building efforts focused on education, children’s health, leadership development, livelihood, environment-friendly initiatives and housing and disaster relief. 

Any usual customer of any Jollibee Foods Corporation stores is familiar of the coinbanks right beside the cash registers.

This fundraising initiative is just a portion of JGF's education and children's health project Busog Lusog Talino (school feeding program) that aims to improve Filipino public school students' performance in school by ensuring their consistent good health.

In this social media post for their Facebook page, I illustrated the journey of a customer's donated peso coin.