A minimal, playful identity and website design for Elizabeth Newman, a Melbourne-based fine artist. The design mirrors the theme of deconstruction in Elizabeth’s practice, as the function of the website is stripped right down to that of a business card. Using the fullscreen image it literally becomes a window into the artist’s studio.

The business card design explores the two sides of Elizabeth’s professional practice; her work as a psychoanalyst and as an artist. There is an interaction of ideas between these two disciplines in her practice – thus the business card colours bleed from one side to the other.