it's not so far away
Basically the purpose of advertising is not for watching attractiveness , its having a message. Actually an advertise expert should be able to give and take the message back to his potential client. Now in Iran there are lots of aimless verbal advertising and integration visual pictures but among them there are some advertising which deliver that message to its client properly.
Sepah Bank issue is about inadvertency in some important fields such as E-service advertisings. Dropping behind rivals for explaining this message which is advertised continually with integrating traditional and modern life elements in some wrong ways. Explaining a repetitive solution in a repetitive way is not a definitive option. On the other hand clients are tired of exaggeration-based way to explain. For example if we blame bank clients for air pollution because of using physical services instead of E-services, it’s not working and makes the advertising low-effected.
So our idea team decided to look in bank message more realistically. A new looks which keep the client away from these slogans.
The path we take to unlock our cell phones is somehow similar to the path we take in our classic life. This vision faced us to the challenges in both classic and modern life and inspired safety, Simplicity and availability to all clients.
A modern path similar the classic one which is reached to the same destination, shows the Resemblance between classic banking services and E-banking services of Sepah Bank. This adverts Emphasis is on simplicity of services which is completely let the client decide what to do or not but it will persuade the client to use E-Services just like his unconsciousness to use his tool (cellphone) and act like always (opening the phone with patterns) easily.
Agency: Maat Advertising Agency
Client: Bank Sepah
Studio Manager: Sajad Abdollahi
Art Director: Omid Seyfi
Creative Team: Hosein Akbari, Aboozar mohamadi, Omid Seyfi
Graphic Designer: Hosein Akbari
Client: Bank Sepah
Studio Manager: Sajad Abdollahi
Art Director: Omid Seyfi
Creative Team: Hosein Akbari, Aboozar mohamadi, Omid Seyfi
Graphic Designer: Hosein Akbari
Copyrighter: Abes Kholghi
