Newcastle based Haulage & Waste Management organisation GAP Group UK approached me to work on corporate rebranding project which involved taking a tired, outdated and misused identity and giving the whole company image a new lease of life and direction. I was responsible for overhauling the logo and creating a series of sub-brand marques that interlock to form the leading group identity. Along with brand development, I also delivered a comprehensive brand guidelines document, new vehicle liveries, corporate clothing, various marketing elements and a group website.