Maahi - Maternity Wear by Fabindia
Logo design for Fabindia's maternity wear range
Work done with the Brand & Marketing team at Fabindia
Logo design for Fabindia's maternity wear range
Work done with the Brand & Marketing team at Fabindia
The concept is based on the tree of life and blooming flowers. Visually, it's based on the similarity between the shape of a Paisley and that of an embryo.
The style is inspired by Fabindia's lovely block print designs and feel good colour stories. The hand drawn feel is cohesive with the company's ethos.