RGHTWN UNIQUE MOUNTAIN BIKES
THE TASK WAS TO CREATE A BIKE BRAND.
THE BRANDING SHOULD INCLUDE THE DEVELOPMENT OF A CONCEPT, A LOGO AND CLAIM AND ADDITIONALLY A MEDIUM TO PRESENT THE COMPANY. I DECIDED FOR A DOWNHILL MOUNTAINBIKE MANUFACTURE FROM HELSINKI, FINLAND.
THE CONCEPT IS AS FOLLOWS:
EVERY YEAR THE COMPANY OFFERS FOUR DIFFERENT DESIGNS OF BIKES AND YOU CAN ADD VARIOUS BIKE PARTS FROM YOUR FAVOURITE BRANDS. THIS MAKES YOUR BIKE UNIQUE AND PERFECTLY FITTING TO YOU AND YOUR DEMAND.
SINCE THE COMPANY'S HEAD QUARTER IS IN HELSINKI, IT IS LOCATED PERFECTLY AS LAPLAND HAS BECOME A POPULAR AREA FOR THIS SPORT OVER THE LAST FEW YEARS. THIS IS WHY ROUGHTOWN ALSO OFFERS GUIDED HIGH-CLASS DOWNHILL TOURS THROUGH THE BEAUTIFUL LANDSCAPE OF NORTH SCANDINAVIA.
SO ARE YOU ROUGH ENOUGH?
THE TASK WAS TO CREATE A BIKE BRAND.
THE BRANDING SHOULD INCLUDE THE DEVELOPMENT OF A CONCEPT, A LOGO AND CLAIM AND ADDITIONALLY A MEDIUM TO PRESENT THE COMPANY. I DECIDED FOR A DOWNHILL MOUNTAINBIKE MANUFACTURE FROM HELSINKI, FINLAND.
THE CONCEPT IS AS FOLLOWS:
EVERY YEAR THE COMPANY OFFERS FOUR DIFFERENT DESIGNS OF BIKES AND YOU CAN ADD VARIOUS BIKE PARTS FROM YOUR FAVOURITE BRANDS. THIS MAKES YOUR BIKE UNIQUE AND PERFECTLY FITTING TO YOU AND YOUR DEMAND.
SINCE THE COMPANY'S HEAD QUARTER IS IN HELSINKI, IT IS LOCATED PERFECTLY AS LAPLAND HAS BECOME A POPULAR AREA FOR THIS SPORT OVER THE LAST FEW YEARS. THIS IS WHY ROUGHTOWN ALSO OFFERS GUIDED HIGH-CLASS DOWNHILL TOURS THROUGH THE BEAUTIFUL LANDSCAPE OF NORTH SCANDINAVIA.
SO ARE YOU ROUGH ENOUGH?
