About Design Audit
Design Audit helps the company gain a competitive advantage through early identification of opportunity areas, leading to overall improvement of its product/s and business. It helps maximize standardization across the product range and thereby achieve cost reduction. Design Audit helps update the product to reflect changing customer needs, technological advancements and market competition. A comprehensive Design Audit brings out all the inconsistencies, so as to help the management develop holistic business strategy for its progress.
Project Objective
The assignment required us to apply design thinking and its approach of keen observation to:
- Holistically understand an existing business/organisation.
- Design Audit its various elements / departments / components vis-a-vis design.
- Identify and suggest opportunity areas for design intervention.
About Rapid Radio Pvt Ltd.
Rapid Radio began as a hardware manufacturing company. They have evolved from supplying RFID hardware solutions to providing wholesome system for Library Management System. The company has developed state of the art products for library industry, as per market needs and currently provides end to end solutions for the same. So far, they provide to about 30 libraries in India.
Rapid Radio began as a hardware manufacturing company. They have evolved from supplying RFID hardware solutions to providing wholesome system for Library Management System. The company has developed state of the art products for library industry, as per market needs and currently provides end to end solutions for the same. So far, they provide to about 30 libraries in India.
Step 1 - Understand the company holistically by conducting Primary and Secondary Research on
1. Management and Ideology
2. Production Facility and Manufacturing Process
3. Marketing Strategy
4. Existing Market
5. Product Offering and Scenario Study
Step 2 - Analysis and Insights
1. Product Offering and Scenario Study
2. Existing Market and Competitor Analysis
3. Marketing and Communication Strategy
3. Marketing and Communication Strategy
Step 3 - Map and Suggest Opportunity Areas
Based on our observational study at Rapid Radio we mapped the opportunity areas as short - medium - long term developments and made the following suggestions -
Based on our observational study at Rapid Radio we mapped the opportunity areas as short - medium - long term developments and made the following suggestions -
