Richardson Farms logo option #2
Richardson Farms logo option #2
Richardson Farms logo option #2
Richardson Farms logo option #2
Richardson Farms logo option #2
Simple Symbols
Henry Dreyfuss’ Symbol Sourcebook is an encyclopedia of international graphic symbols. The page on the right revealed one of the keys to the Richardson Farms brand system.
Richardson Farms early logo sketches
Nothing Beats Handmade
The selected symbols, along with the Richardson Farms “R”, were carved out of stamp rubber, then stamped on paper, and scanned for an authentic look and feel.
Richardson Farms logo option #1
Richardson Farms business card for Jim Richardson
Richardson Farms label
Richardson Farms banner for farmers market booth
Richardson Farms early logo sketches
Richardson Farms logo option #3
A Barnyard System
The simple symbols can be used together to represent the whole farm, or separately to visually signify products on packaging.
Richardson Farms logo option #3
Richardson Farms logo option #3
Richardson Farms logo option #3
Richardson Farms logo option #3
Richardson Farms logo option #3
Richardson Farms early logo sketches
