Imago Mundi - Awareness Campaign
The collection, under the auspices of the “Fondazione Benetton Studi Ricerche” (hereinafter “Fondazione”) (established upon the wishes of the Benetton family to support and raise awareness of the wealth of landscape, cultural and artistic heritage), has no commercial ambitions, but aims to unite the diversities of our world in the name of common artistic experience. The goal is to catalogue works, inspirations and ideas, in order to pass down to future generations the widest possible mapping of the situation of human cultures at the start of the third millennium.
Under the auspice of Fondazione, it is launched an initiative in order to realize a communication campaign for the years 2017/2018 (hereinafter “Communication Campaign”) that shall be promoted through an integrated and multi-channel approach.
The goal was to make people get to know Imago Mundi better and to get in touch with it. This campaign activates the potential of ideas, thoughts and creativity, bringing them into an engaging experience.
