Last spring, I had the opportunity to partner with Jam3 on a unique project - branding an in-world sinister government agency for Fox's upcoming X-Men show 'The Gifted'.
Over the course of four weeks, I was responsible for art directing & designing a faux government website & branding, including exploring mutant 'takeovers' of the official collateral & channels.
While initially not meant to be public facing, Fox was thrilled with the explorations enough to build their entire Comic-Con campaign off of it. The Sentinel Services X-Gene testing campaign invaded San Diego and SDCC 2017, garnered millions of impressions and won two 2018 Shorty Awards (Best Brand Identity & Best Art Direction).
SENTINEL SERVICES MOCK COMPANY SITE DESIGN
MUTANT "M" MARK EXPLORATIONS
SENTINEL SERVICES DIVISION LOGO/BRANDING EXPLORATION
MUTANT TAKEOVER EXPLORATIONS
SAN DIEGO COMIC-CON 2017 BOOTHS/TRANSIT GRAPHICS
AWARDS
2018 Shorty Awards
#MUTANTSUNITE
Best Brand Identity
Best Art Direction
CLIENT: FOX
AGENCY: JAM3
ROLE: ART DIRECTION & DESIGN
CD: GREG BOLTON
PRODUCER: SEAN CRAWFORD
