Branding and Identity
Fig is a meal subscription service that brings better food choices to those who care about healthy living, but are strapped for time to make the necessary lifestyle shifts. In a nutshell, it makes healthy eating a simple and sustainable choice. As a starting point for the branding, a clear brand articulation sets the tone with key talking points to drive communication & content generation. With its light and fresh aesthetic, the Fig identity communicates a premium brand experience, which extends from the quality of ingredients, the exquisite spread on the menu to the bespoke meal planning service. All together, the brand presents a fresh, buoyant expression that captures the resultant goodness of everyday wholesome eating.
This project was done during my tenure at Codesign Brand Consultants Pvt Ltd. as part of the studio team in 2017.
Studio Team
Rajesh Dahiya Project Lead and Art Direction
Shreeya Kurien Design Lead
Nikhil Ranganathan Logotype Design
Devika Pillai Designer
Custom crafted wordmark and graphic elements, to cue the warmth & simplicity of quality ingredients and a bespoke service.
Light & warm - Brand colour palette & type to match.
Visual language and structure
Social Post Styling
Delivery Bags
Packaging Extensions
