The challenge of this project was to use the original Al Hassan Logo that was previously used for the entire Al Hassan group, and to create another one only for Al Hassan Private Companies. The shape and colours had to look similar to the old one, so that people can still recognize the brand. The brand has been there since 1975 and we did not want the new logo to loose all the
history behind it.
New Website: llc.al-hassan.com
This is the original Logo
I finally came up with this design. The blue representing power and trust, whereas the yellow represents energy and Innovation. It still has the original shape with a new modern look.
Here are some of the stationary that was created with
the new branding and the new tag line.
