ABOUT MOW
MOW was an event that offered 15 online workshops led by world-class marketers.
The sessions focused on teaching how to embrace AI and machine learning today, how to leverage existing integrations and how to implement tactics to make PPC campaigns profitable.
The sessions focused on teaching how to embrace AI and machine learning today, how to leverage existing integrations and how to implement tactics to make PPC campaigns profitable.
LOGO CONCEPT
The entire event focused on simplifying processes and optimizing strategies; therefore I decided to use the three primary geometric shapes to build the foundation of the whole brand. These combined contributed to the creation of a constructive logo, a unique iconography and versatile patterns.
The Outcome
Launched a registration landing page with the agenda and structured promo via email, social and paid media, leveraging partners as a channel to expand our reach to their audience.
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Credits
Ainara Sainz - Art Direction & Design
Rachel Scott - Project Management
Ty Lingley - Partnerships
Cesar Martinez - Logo Animation
Thanks to the MOW team and the people at Unbounce for supporting us.
Credits
Ainara Sainz - Art Direction & Design
Rachel Scott - Project Management
Ty Lingley - Partnerships
Cesar Martinez - Logo Animation
Thanks to the MOW team and the people at Unbounce for supporting us.
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