What began as an idea to create a brand representation of “Luxury the Swiss way”, ultimately became the magazine Helvet, the younger brother of 30°, published by CB Communication.

We created a visual ecosystem to characterize the unique aspects of contemporary Swiss luxury. This came to life in both the visual and verbal identity of the Helvet brand: a symbol that united the federal cross and the hashtag, a sans serif font that was typically Swiss, and colour codes inspired by Swiss refinement and the country’s landscapes. This was followed with art direction and a layout design for the magazine built around our custom code and its natural yet contemporary aesthetic.