Assignment for Kipling
I was asked to design a main visual to place in the store, two visuals for instagram & facebook. And also a sample to attach at the bagpacks. For concept I focused on the fact they were designed for boy and girl. The second aspect was the visibility of the bagpacks through the clever use of Led lighting which lights up in the dark. By the use of this I designed a girl's eye and boy eye to indicate that they have noticed these cool bagpacks and want one for themselves. The second aspect was visualizing the effect of the led. Sadly it wasn't chosen... but still
