First Fresh required a more sustainable and user-friendly solution to packaging and selling 1.5kg of New Zealand oranges. This sustainable design is constructed from a single sheet and required no glue. The basket design folds out into a fruit bowl, displaying the fruit and extending the life of the packaging.

Visually, the brand and product is also better communicated through a re-design of the graphics. Overall, a successful design outcome for a fresh, local product.