While working with Children International, my role was almost entirely social media content. As a non-profit they focus on 4 main categories: health, education, empowerment, and employment. As a designer for the social media creative, these categories translated into social media styles, which needed to feel stylistically similar, yet create impactful imagery with a fresh feeling each time. I would concept imagery based off of their requested post copy, and work to refine those ideas with my Art Director, sending to the client. I worked on all steps including file setup, tracking standard social image sizes, and building out posts to those sizes. I worked in a range of selecting imagery for the client, to making creative suggestions between directions, to full creative influence.
-Designed by myself, with art direction from supervisors-
